"Linneman, Robert E.," appeared in Books and Chapters

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"Linneman, Robert E.," appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Shirt-sleeve approach to long-range planning for the smaller, growing corporation	Robert E. Linneman	1980	Prentice-Hall
Making niche marketing work: how to grow bigger by acting smaller	Robert E. Linneman	1991	McGraw-Hill
Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Marketing planning in a total quality environment /	Linneman, Robert E.,; Stanton, John L.	[1995], ©1995.	Haworth Press,
Boook	Author(s)	Year	Publisher

Showing 1 to 4 of 4 entries

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Showing 1 to 17 of 17 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
The Need to Build Total Quality into Your Marketing Plan	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
The Need for a Formal Marketing Plan	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Involvement	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
How to Make the Plan a Living Document	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
The “Ideal” Method	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
The Micron Case	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
The Role of the Marketing Plan in the Business Plan	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
The Marketing Planning Process	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 1. SWOTs	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 2. SWOTs	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 3. SWOTs	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 4. SWOTs	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 5: Gap Analysis	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 6: Examination of Strategic Options and Strategy Selection	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 7: Strategy Documentation and Evaluation	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Step 8: Fleshing Out, Documenting, and Formatting the Annual Marketing Plan	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
A Look Back and a Look Ahead	Robert E. Linneman; John L. Stanton	Marketing Planning in a Total Quality Environment	Robert E. Linneman; John L. Stanton	1995	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 17 of 17 entries

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