"Michael L. Rothschild" appeared in Books and Chapters

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"Michael L. Rothschild" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Instructor's guide with test items for Marketing communications: from fundamentals to strategies	Michael L. Rothschild	1987	D.C. Heath
Advertising: from fundamentals to strategies	Michael L. Rothschild	1987	D.C. Heath
Bionomics: economy as ecosystem	Michael L. Rothschild	1992	H. Holt
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Bringing a Bit of Social Marketing to the Problem of Obesity	Michael L. Rothschild	Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge	Rajeev Batra; Victor J. Strecher; Punam Anand Keller	2011	Routledge
2. Ethical Considerations in the Use of Marketing for the Management of Public Health and Social Issues	Michael L. Rothschild	Ethics in social marketing /	Andreasen, Alan R.,	[2001], ©2001.	Georgetown University Press,
Using the PRECEDE-PROCEED planning model to apply health behavior theories	Andrea Carlson Gielen; Eileen M. McDonald / Social marketing / Edward W. Maibach; Michael L. Rothschild; William D. Novelli	Health behavior and health education: theory, research, and practice	Karen Glanz; Barbara K. Rimer; Frances Marcus Lewis	2002	Jossey-Bass
HYDRA: A Knowledge Acquisition Tool for Expert Systems That Critique Medical Work-up	Perry L. Miller; Steven J. Blumenfrucht; John R. Rose; Michael Rothschild; Henry A. Swett; Gregory Weltin et al.	Selected Topics in Medical Artificial Intelligence	Perry L. Miller	1988	Springer New York
Chapter	Author(s)	Book	Book Authors	Year	Publisher

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