"Peter Cheverton" appeared in Books and Chapters

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"Peter Cheverton" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Key account management: tools and techniques for achieving profitable key supplier status	Peter Cheverton	2012	Kogan Page
Key marketing skills: strategies, tools, and techniques for marketing success /	Cheverton, Peter.	2004.	Kogan Page,
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status	Peter Cheverton	2008	Kogan Page
Understanding Brands (Creating Success)	Peter Cheverton	2006	Kogan Page
Global account management: a complete action kit of tools and techniques for managing key global customers	Peter Cheverton	2006	Kogan Page Limited
Building the value machine: transforming your business through collaborative customer partnerships	Peter Cheverton	2010	Kogan Page
Da ke hu: shi bie,xuan ze he guan li,di er ban	Peter Cheverton	2003	Zhongguo lao dong she hui bao zhang chu ban she
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