"Pierre R Berthon" appeared in Books and Chapters

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"Pierre R Berthon" appeared in Books and Chapters

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Entrepreneurial Pricing: The Cinderella of Marketing Strategy	Leyland F. Pitt; Pierre R. Berthon; Michael H. Morris; Deon Nel	Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference	Elizabeth J. Wilson; Joseph F. Hair; Jr.	2015	Springer International Publishing
Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-Fact	Pierre R Berthon; Ivan Fedorenko; Leyland F Pitt; Sarah Lord Ferguson	Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth	Atul Parvatiyar; Rajendra Sisodia	January 2019	SAGE India
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