"Ricardo Godinho Bilro" appeared in Books and Chapters

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"Ricardo Godinho Bilro" appeared in Books and Chapters

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
How Committed I Am with Tourist-Intelligent Virtual Assistants?	Sandra Maria Correia Loureiro; Ricardo Godinho Bilro	Marketing and Smart Technologies: Proceedings of ICMarkTech 2020	Álvaro Rocha; José Luís Reis; Marc K. Peter; Ricardo Cayolla; Sandra Loureiro; Zorica Bogdanović	1st ed. 2021	Springer Nature Singapore
An Exploratory Study of Social Selling on LinkedIn: The Concept and Its Implications	Bilro Ricardo Godinho; Loureiro Sandra Maria Correia	Marketing and Smart Technologies: Proceedings of ICMarkTech 2020	Álvaro Rocha; José Luís Reis; Marc K. Peter; Ricardo Cayolla; Sandra Loureiro; Zorica Bogdanović	1st ed. 2021	Springer Nature Singapore
How can Stimuli and Emotions Help Increase Brand Advocacy	Ricardo Godinho Bilro; Sandra Maria Correia Loureiro	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
Inspiring Consumers Online: A Proposed Framework Comparing Different Cultures	Muhammad Alreesh; Sandra Maria Correia Loureiro; Ricardo Godinho Bilro	Marketing and Smart Technologies: Proceedings of ICMarkTech 2020	Álvaro Rocha; José Luís Reis; Marc K. Peter; Ricardo Cayolla; Sandra Loureiro; Zorica Bogdanović	1st ed. 2021	Springer Nature Singapore
Online Brand Communities: When Consumers are Negatively Engaged	Ricardo Godinho Bilro; Sandra Maria Correia Loureiro; Maria Inês Marques	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
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