"S. Allen Broyles" appeared in Books and Chapters

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"S. Allen Broyles" appeared in Books and Chapters

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Cross-Culturally Testing a Brand Equity Antecedent/Consequence Model	S. Allen Broyles; David W. Schumann	Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference	Dheeraj Sharma; Shaheen Borna	2015	Springer International Publishing
The Significance of Consumers’ Mode of Thought in International Marketing	S. Allen Broyles; David W. Schumann; Robert B. Woodruff	Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference	Harlan E. Spotts	2015	Springer International Publishing
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