"Walter Mcdowell" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Branding TV: Principles & Practices	Walter McDowell; Walter, Ph.D. McDowell; Alan Batten	November 15, 1999	Natl Assn Broadcasters
Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
The Awesome Book of Bible Answers for Kids	Johnson, Kevin Walter; McDowell, Josh	2011	Harvest House Publishers
Head&s; s Broadcasting in America: A Survey of Electronic Media	Michael McGregor; Paul D. Driscoll; Walter Mcdowell	2010	Routledge
Understanding Broadcast and Cable Finance: A Primer for the Nonfinancial Manager	Walter McDowell; Broadcast Cable Financial Mana; Alan Batten	2008	Routledge
Boook	Author(s)	Year	Publisher

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Showing 1 to 20 of 36 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
Emerging Industry Issues and Trends Influencing the Branding of Media Content	Walter S. McDowell	Handbook of Media Branding	Gabriele Siegert; Kati Förster; Sylvia M. Chan-Olmsted; Mart Ots	1st ed. 2015	Springer International Publishing
Competition Changes Everything	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Branding is Just a Fancy Name for Promotion, Right?	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Branding and the Marketing Mix	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Why People Like Brands	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Sales Promotion as Branding	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Say What You Mean, Mean What You Say	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Learning from Radio	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Building TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Measuring TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Who&s; s in Charge of the Execution?	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
First, You Need A Plan	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
What to Brand	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Using On-Air Media for Branding	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Effective Use of Advertising Media	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Public Relations and Contests as Branding Tools	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
The TV Station	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Dealing with the Digital World	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
The Future: Limitless Choice and the Future of TV Branding	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 36 entries