"Wayne S. DeSarbo" appeared in Books and Chapters

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Book	Author(s)	Year	Publisher
Three Way Scaling: A Guide to Multidimensional Scaling and Clustering	Phipps Arabie; Douglas Carroll; Wayne S. DeSarbo	July 1987	SAGE Publications, Inc
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Componential Segmentation in the Analysis of Consumer Trade-Offs	Wayne S. DeSarbo	Legends in Marketing: Paul E. Green	Jagdish N. Sheth	February 2017	SAGE India
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	Wayne S. DeSarbo; Christian F. DeSarbo	Conjoint Measurement: Methods and Applications	Anders Gustafsson; Andreas Herrmann; Frank Huber	3rd ed. 2003	Springer Berlin Heidelberg
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	Wayne S. DeSarbo; Christian F. DeSarbo	Conjoint Measurement: Methods and Applications	Anders Gustafsson; Andreas Herrmann; Frank Huber	4th ed. 2007	Springer Berlin Heidelberg
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis	Wayne S. DeSarbo; Christian F. DeSarbo	Conjoint Measurement: Methods and Applications	Anders Gustafsson; Andreas Herrmann; Frank Huber	2nd ed. 2001	Springer Berlin Heidelberg
13 - Mixture Regression Models	Michel Wedel; Wayne S. DeSarbo	Applied Latent Class Analysis	Jacques A. Hagenaars; Allan L. McCutcheon	2002-06	Cambridge University Press
On the Measurement of Perceived Service Quality	Wayne S DeSarbo et al	Service Quality: New Directions in Theory and Practice	Roland T. Rust; Richard L. Oliver	November 1993	SAGE Publications, Inc
An Efficient Branch and Bound Procedure for Restricted Principal Components Analysis	Wayne S. DeSarbo; Robert E. Hausman	Data Analysis and Decision Support	Daniel Baier; Reinhold Decker; Lars Schmidt-Thieme	2005	Springer Berlin Heidelberg
GENFOLD2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data	Wayne S. DeSarbo; Vithala R. Rao	New Developments in Psychological Choice Modeling	Geert de Soete; Hubert Feger; Karl C. Klauer	1989	North-Holland
Estimating Choice Probabilities in Multiattribute Decision Making	J. Douglas Carroll; ; Wayne S. DeSarbo	Legends in Marketing: Paul E. Green	Jagdish N. Sheth	February 2017	SAGE India
Incorporating Group-Level Similarity Judgments in Conjoint Analysis	Vithala R. Rao; ; Wayne S. DeSarbo	Legends in Marketing: Paul E. Green	Jagdish N. Sheth	February 2017	SAGE India
A New Measure of Predictor Variable Importance in Multiple Regression	J. Douglas Carroll; Wayne S. DeSarbo	Legends in Marketing: Paul E. Green	Jagdish N. Sheth	February 2017	SAGE India
An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing	Wayne S. DeSarbo; J. Douglas Carroll	Legends in Marketing: Paul E. Green	Jagdish N. Sheth	February 2017	SAGE India
10. A Review of Recent Developments in Latent Class Regression Models	Michel Wedel and Wayne S. DeSarbo.	Advanced methods of marketing research /	Bagozzi, Richard P.	1994.	Blackwell Business,
Applications of Multivariate Latent Variable Models in Marketing	Wayne S. DeSarbo; Wagner A. Kamakura; Michel Wedel	Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green	Yoram Wind; Paul E. Green	2004	Springer US
Probabilistic Multidimensional Scaling Models for Analyzing Consumer Choice Behavior	Wayne S. DeSarbo; Geert De Soete; Kamel Jedidi	New Developments in Psychological Choice Modeling	Geert de Soete; Hubert Feger; Karl C. Klauer	1989	North-Holland
19. Latent Structure Regression	Wayne S. DeSarbo; Wagner A. Kamakura; ; Michel Wedel	The Handbook of Marketing Research: Uses, Misuses, and Future Advances	Rajiv Grover; Marco Vriens	June 2006	SAGE Publications, Inc
Two-Mode Cluster Analysis via Hierarchical Bayes	Wayne S. DeSarbo; Duncan K. H. Fong; John Liechty	Innovations in Classification, Data Science, and Information Systems: Proceedings of the 27th Annual Conference of the Gesellschaft für Klassifikation e. V. , Brandenburg University of Technology, Cottbus, March 12-14, 2003	Daniel Baier; Klaus-Dieter Wernecke	2005	Springer Berlin Heidelberg
The Wandering Ideal Point Model for Analyzing Paired Comparisons Data	Geert De Soete; J. Douglas Carroll; Wayne S. DeSarbo	New Developments in Psychological Choice Modeling	Geert de Soete; Hubert Feger; Karl C. Klauer	1989	North-Holland
Two Classes of Stochastic Tree Unfolding Models	J. Douglas Carroll; Wayne S. DeSarbo; Geert De Soete	New Developments in Psychological Choice Modeling	Geert de Soete; Hubert Feger; Karl C. Klauer	1989	North-Holland
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature	Wayne S. DeSarbo; Ajay K. Manrai; Lalita A. Manrai	Marketing	J. Eliashberg and G.L. Lilien	1993	Elsevier
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 27 entries