"Brand elevation: lessons in ueber-branding /"

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Book	Author(s)	Year	Publisher
Brand elevation: lessons in ueber-branding /	Schaefer, Wolfgang,; Kuehlwein, J. P.,		Kogan Page, Limited
Pharmaceuticals-Where&s; s the Brand Logic?: Branding Lessons and Strategy	Giles David Moss	2007	Routledge
Connective Branding - Building Brand Equity In A Demanding World	Christine Vallaster; Claudia Fisher	2008	John Wiley & Sons
Brand babble: sense and nonsense about branding /	Schultz, Don E.; Schultz, Heidi F.	2004.	Thomson Learning,
Brand Medicine: The Role of Branding in the Pharmaceutical Industry	T. Blackett; R. Robins	2001	Palgrave Macmillan UK
The Strategy of Global Branding and Brand Equity	Alvin Lee; Jinchao Yang; Richard Mizerski; Claire Lambert	2015	Routledge
Brand New Justice: The Upside of Global Branding	Simon Anholt	2003	Routledge
Audio branding: using sound to build your brand	Laurence Minsky	2017
Integrated branding: becoming brand-driven through companywide action /	LePla, F. Joseph,; Parker, Lynn M.,	1999.	Quorum,
Integrated Branding: Becoming Brand-Driven Through Companywide Action	F. Joseph LePla; Lynn M. Parker	October 30, 1999	Quorum Books
Global Brand Strategy: World-wise Marketing in the Age of Branding	Jan-Benedict Steenkamp	1st ed. 2017	Palgrave Macmillan UK
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age	Sian Rees	2020	Routledge
Rethinking prestige branding: secrets of the Ueber-Brands /	Schaefer, Wolfgang.; Kuehlwein, J. P.		Kogan Page Limited
Branding Governance - A Participatory Approach tothe Brand Building Process	Nicholas Ind; Rune Bjerke	2007	John Wiley & Sons
Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning	Elizabeth Hirschman	2016	Routledge
Branding across borders: a guide to global brand marketing /	Gregory, James R.; Wiechmann, Jack G.	[2002], ©2002.	McGraw-Hill,
Ethical Branding and Marketing: Cases and Lessons	Hagai Gringarten; Raúl Fernández-Calienes	2019	Routledge
Brand Avatar: Translating Virtual World Branding into Real World Success	Alycia De Mesa	2009	Palgrave Macmillan UK
Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions	Mihalis Kavaratzis; Gary Warnaby; Gregory J. Ashworth	2015	Springer International Publishing
User Generated Branding: Integrating User Generated Content into Brand Management	Ulrike Arnhold	2010	Gabler Verlag
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Ueber-Branding in action		Brand elevation: lessons in ueber-branding /	Schaefer, Wolfgang,; Kuehlwein, J. P.,		Kogan Page, Limited
Brand, branding, brand strategy		C. P. G. 101: strategies for getting your consumer product to market	David Towner	2011	Addicus Books
Branding: Brand Management	Gary Davies	The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs	Phil Harris; Alberto Bitonti; Craig S. Fleisher; Anne Skorkjær Binderkrantz	1st ed. 2022	Springer International Publishing
Branding: Brand Management	Gary Davies	The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs	Phil Harris; Alberto Bitonti; Craig S. Fleisher; Anne Skorkjær Binderkrantz	0th ed. 2020	Springer International Publishing
Branding – Brand Equity		Legends in Consumer Behavior: Morris B. Holbrook	Jagdish N. Sheth	April 2015	SAGE India
Branding – Brand Loyalty		Legends in Consumer Behavior: Morris B. Holbrook	Jagdish N. Sheth	April 2015	SAGE India
Brand new branding		The subversive job search: how to overcome a lousy job, sluggish economy, and useless degree to create a six-figure career	Alan Corey	2013	Career Press
Brand values in industrial branding		Creating Powerful Brands, Third Edition	Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald	2003	Butterworth-Heinemann
Lessons about Branding		Strategic planning for public relations	Ronald D. Smith	2017	Routledge
Lessons about Branding		Strategic planning for public relations	public relations Ronald D. Smith	2013	Routledge
Branding, brand equity, and brand extensions	Woody G. Kim	Handbook of Hospitality Marketing Management	Haemoon Oh	2008	Routledge
Branding, brand equity, and brand extensions	Woody G. Kim	Handbook of Hospitality Marketing Management		2008	Butterworth-Heinemann
Branding, Brand Awareness and Brand Image		The SAGE Dictionary of Leisure Studies	Tony Blackshaw; Garry Crawford	November 2009	SAGE Publications Ltd
Corporate Brand and Branding	Klement Podnar	Corporate Communication: A Marketing Viewpoint	Klement Podnar	2014	Routledge
Branding and Brand Relationships		Handbook of Culture and Consumer Behavior	Sharon Ng; Angela Y. Lee	2015	Oxford University Press
Branding and Brand Equity		Understanding Business	Bill Nickels, Jim McHugh, Susan McHugh	2019	McGraw-Hill Education
Branding and Brand Management		Marketing: The Core (ISE HED IRWIN MARKETING)	Roger A. Kerin, Steven W. Hartley	2021	McGraw-Hill Education
Branding and Brand Equity		A preface to marketing management	J. Paul Peter, James H. Donnelly Jr.	2015	McGraw-Hill Education
Branding and Brand Management		Marketing	Roger A. Kerin, Steven W. Hartley, William Rudelius	2010	McGraw-Hill Education
Branding and Brand Management		New Products Management	C. Merle Crawford, C. Anthony Di Benedetto	2011	McGraw-Hill Education
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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