"Building TV Brand Equity" - similar Books and Chapters

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Book	Author(s)	Year	Publisher
Strategic Brand Management: Building, Measuring, and Managing Brand Equity	Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob	2015	Pearson Education
Strategic brand management: building, measuring, and managing brand equity	Keller, Kevin Lane	2012;2013	Pearson
Strategic brand management: building, measuring, and managing brand equity /	Keller, Kevin Lane,	c2008.	Pearson/Prentice Hall,
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)	Kevin Lane Keller	2020	Pearson
Connective Branding - Building Brand Equity In A Demanding World	Christine Vallaster; Claudia Fisher	2008	John Wiley & Sons
Brand equity & advertising: advertising's role in building strong brands	Alexander L. Biel	1993	Lawrence Erlbaum Associates
Brand Gender: Increasing Brand Equity through Brand Personality	Theo Lieven	1st ed. 2018	Springer International Publishing
Brand equity through brand awareness: measuring and managing brand retrieval	Stephen J. S. Holden	1992
Driving Brand Equity and Accountability	James R. Gregory	September 12, 2005	ANA
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)	Jean-Noel Kapferer	2008	Kogan Page Publishers
Brand Equity &a; Advertising: Advertising&s; s Role in Building Strong Brands	David A. Aaker; Alexander L. Biel; David A. Aaker; David A. Aaker; Alexander Biel	1993	Routledge
Strategic brand management: uilding, measuring, and managing brand equity	Kevin Lane Keller; Vanitha Swaminathan	2008	Prentice Hall
Building Customer-brand Relationships	Don E. Schultz; Beth E. Barnes; Heidi F. Schultz; Marian Azzaro	2009	Routledge
The uses of institutional culture: strengthening identification and building brand equity in higher education	J. Douglas Toma; Greg Dubrow; Matthew Hartley	2005	Wiley Periodicals, Inc.;Jossey-Bass
Building brand without mass media: efficient and effective tools of brand building	Naresh M. Patel	2010	LAP Lambert Academic Publishing
Strategic brand management: new approaches to creating and evaluating brand equity	Jean-Noël Kapferer	1992	Kogan Page;Les Editions d'Organisation
Strategic brand management: new approaches to creating and evaluating brand equity /	Kapferer, Jean-Noël.	[1994], [©1994]	Maxwell Macmillan Canada,
Managing brand equity: capitalizing on the value of a brand name	David A. Aaker	1991	Free Press;Maxwell Macmillan Canada;Maxwell Macmillan International
Value creation: the power of brand equity	William D. Neal; Ron Strauss; William Neal	2007	Cincinnati, Ohio
18 brand astras: using brand abilities as weapons for CRISP brand building	Jagdeep Kapoor	2003	Response Books
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Building TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Measuring TV Brand Equity	Walter McDowell; Alan Batten	Branding TV: Principles and Practices	Walter McDowell; Alan Batten	2005	Routledge
Building Brand Equity		Services Marketing: People, Technology, Strategy	Jochen Wirtz, Christopher Lovelock	2021	World Scientific Publishing Company
Building Brand Equity		Exploring Business	Karen Collins	2018	FlatWorld
Building Brand Equity		A framework for marketing management	Keller, Kevin Lane; Kotler, Philip	2015;2016	Pearson
Building Brand Equity		Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3	Wirtz, Jochen; Lovelock, Christopher H	2017;2018	Pearson
Building Brand Equity		Marketing Management	Kotler, Philip; Keller, Kevin	2014	Pearson
Building Brand Equity		Services Marketing: People, Technology, Strategy	Wirtz, Jochen; Lovelock, Christopher	2016	World Scientific Publishing Company
93 Building Brand Equity		Marketing Management: An Asian Perspective	Philip Kotler, Kevin Keller, Swee Ang, Chin Tan, Siew Leong	2017	Pearson
Building service brand equity		Creating Powerful Brands, Third Edition	Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald	2003	Butterworth-Heinemann
BUILDING ON BRAND EQUITY		Media Monoliths: How Great Media Brands Thrive and Survive	Mark Tungate	2004	Kogan Page
93 Building Brand Equity		Marketing Management	Kotler, Philip; Keller, Kevin	2014	Pearson
Measuring and Building Brand Equity	Sharan Jagpal	Fusion for Profit: How Marketing and Finance Can Work Together to Create Value	Sharan Jagpal; Shireen Jagpal	2008	Oxford University Press
Destination Branding: Building Brand Equity		Tourism Marketing	Devashish Dasgupta	2011	Dorling Kindersley
Building and managing brand equity		Strategic market management: global perspectives	Damien McLoughlin	2010	Wiley
Building equity in your brand		The brand marketing book: creating, managing, and extending the value of your brand /	Marconi, Joe.	[2000], ©2000.	NTC Business Books,
Brand Equity	Peter E. Earl; Simon Kemp	The Elgar Companion to Consumer Research and Economic Psychology	Peter E. Earl; Simon Kemp	1998	Edward Elgar Publishing
Brand Equity	Jay Gladden	Leveraging Brands in Sport Business	Mark Pritchard; Jeffrey Stinson	2013	Routledge
Brand Equity		Concise Encyclopedia of Church and Religious Organization Marketing	Robert E Stevens; David L Loudon; Henry Cole; Bruce Wrenn	2006	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries