"Chapter 2. Brand Strategy" - similar Books and Chapters

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Book	Author(s)	Year	Publisher
Brand Fusion: Purpose-driven brand strategy	Terry Smith; Tom Williams	2022	De Gruyter
International Luxury Brand Strategy	Pierre Xiao Lu	2021	Routledge
Chapter 2.		℗1989.	Caprice Records,
Global brand strategy: Unlocking brand potential across countries,cultures & markets	Sicco Van Gelder	2004	Kogan Page
Pin pai zhan lüe: Brand strategy	Yu,Mingyang	2009	Qing hua da xue chu ban she bei jing jiao tong da xue chu ban she
Chapter two/2 /	Landgren, Nils,; Norberg, Johan
Global brand strategy: unlocking brand potential across countries, cultures and markets /	Van Gelder, Sicco,	2003.	Kogan Page,
Global brand strategy: unlocking brand potential across countries,cultures and markets	Sicco Van Gelder	2005	Kogan Page Limited
Brand Positioning: Connecting Marketing Strategy and Communications	Erik Kostelijk; Karel Jan Alsem	2020	Routledge
Brand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy	Keith Glanfield	2018	Routledge
ESEA Chapter 2 handbook	Kathleen Mollohan	1992	Chapter 2, Division of Basic Education, Dept. of Accreditation and Curriculum Services, Montana Office of Public Instruction
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru	Simon Middleton	2010	Capstone
The Strategy of Global Branding and Brand Equity	Alvin Lee; Jinchao Yang; Richard Mizerski; Claire Lambert	2015	Routledge
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling	Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade (auth.)	2017	Gabler Verlag
Asian Brand Strategy: How Asia Builds Strong Brands	Martin Roll	2006	Palgrave Macmillan UK
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling	Christoph Burmann; Nicola-Maria Riley; Tilo Halaszovich; Michael Schade	1st ed. 2017	Springer Fachmedien Wiesbaden
Managing uncertainty; Corporate Strategy; Knowledge management; Brand Management			Diamond
Strategy 2. 0 (Convekta)	Alexander Kalinin
Simple 1-2-3 Eagle Brand	Publications International, Ltd	2007	Publications International, Ltd.
Eagle Brand 1-2-3- Desserts		2012	Pubns Intl Ltd
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Chapter 2. Brand Strategy	Adam Harrell	Creative Direction in a Digital World: A Guide to Being a Modern Creative Director	Adam Harrell	2016	Routledge
Chapter 17: Brand Strategy	Venkatesh Shankar; Gregory S. Carpenter	Handbook of Marketing Strategy	Venkatesh Shankar; Gregory S. Carpenter	2012	Edward Elgar Publishing
Chapter 3: Brand Strategy		Creating a brand identity: a guide for designers	Slade, Catharine	2016	Laurence King Publishing
Chapter 5: Brand Strategy		Lean Branding: Creating Dynamic Brands to Generate Conversion.	Busche, Laura	2019	O’Reilly Media, Incorporated
Brand strategy		Innovation management and new product development	Pearson.; Trott, Paul	2016;2017	Pearson
Brand Strategy		Business to Business Marketing	Robert Vitale, Waldemar Pfoertsch, Joseph Giglierano	2010	Pearson
Brand Strategy		Marketing Management	Rajan Saxena	2015	Mc Graw Hill India
Brand Strategy		Analysis for Marketing Planning	Donald Lehmann, Russell Winer	2007	McGraw-Hill/Irwin
Brand strategy		Designing Brand Identity: An Essential Guide for the Whole Branding Team	Alina Wheeler	2009	Wiley
Brand Strategy		Proceedings of the International Conference on Chinese Enterprise Research 2007	Tan Teng Kee, Fu Xiaofang	2008	Wspc
Brand Strategy		THE ART OF RETAIL BUYING: AN INTRODUCTION TO BEST P RACTICES FROM THE INDUSTRY	Marie-Louise Jacobsen	2009	John Wiley & Sons
Brand strategy	Iain Ellwood	Brands and branding	Rita Clifton; Sameena Ahmad	2009	Bloomberg Press
""Brand strategy""		The essential brand book: over 100 techniques to increase brand value /	Ellwood, Iain.	2002.	Kogan Page,
Brand, branding, brand strategy		C. P. G. 101: strategies for getting your consumer product to market	David Towner	2011	Addicus Books
Chapter 18: Cultural Brand Strategy	Venkatesh Shankar; Gregory S. Carpenter	Handbook of Marketing Strategy	Venkatesh Shankar; Gregory S. Carpenter	2012	Edward Elgar Publishing
2. Connecting Business Strategy to Brand Strategy		Building the brand-driven business: operationalize your brand to drive profitable growth /	Davis, Scott M.,; Dunn, Michael	c2002.	Jossey-Bass,
Asian Brand Strategy	Martin Roll	Asian Brand Strategy: How Asia Builds Strong Brands	Martin Roll	2006	Palgrave Macmillan UK
Asian Brand Strategy	Martin Roll	Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia	M. Roll	2nd ed. 2015	Palgrave Macmillan UK
Brand Communications Strategy	Michael J. Fetchko; Donald P. Roy; Kenneth E. Clow	Sports Marketing	Michael J. Fetchko; Donald P. Roy; Kenneth E. Clow	2018	Routledge
Brand Strategy Development	Giep Franzen; Sandra E. Moriarty	The Science and Art of Branding	Giep Franzen; Sandra E. Moriarty	2009	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

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