"Digital Advertising: Theory and Research" - similar Books and Chapters

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Book	Author(s)	Year	Publisher
Digital Advertising: Theory and Research	Shelly Rodgers; Esther Thorson	2017	Routledge
PSYCHOLOGICAL PROCESSES AND ADVERTISING EFFECTS: theory, research, and.	Alwitt, Linda F.; Mitchell, Andrew A.,	2021.	ROUTLEDGE,
Digital Games and Learning: Research and Theory	Nicola Whitton	2014	Routledge
Psychological processes and advertising effects: theory, research, and applications	Linda F. Alwitt	1985	L. Erlbaum Associates
Digitalink: Digital Design and Advertising	Kathleen Ziegler; Nick Greco	September 1996	North Light Books
Advertising Theory	Shelly Rodgers; Esther Thorson	2019	Routledge
Advertising theory	Shelly Rodgers	2011	Routledge
Advertising theory and practice	C. H. Sandage	1975	R. D. Irwin
Digital Language Learning and Teaching: Research, Theory, and Practice	Michael Carrier; Ryan M. Damerow; Kathleen M. Bailey	2017	Routledge
Digital Gaming and the Advertising Landscape	Teresa Hera	2019	Amsterdam University Press
Digital advertising: past, present, and future	Patrick Burgoyne; Daniele Fiandaca	2010	Creative Social
Advertising and Public Relations Research	Donald W. Jugenheimer; Larry D. Kelley; Jerry Hudson; Samuel Bradley	2014	Routledge
Advertising in MENA Goes Digital	Ilhem Allagui	2019	Routledge
Creative advertising: theory and practice	Sandra E. Moriarty	1986	Prentice-Hall
Internet advertising: theory and practice	Esther Thorson	2006	Lawrence Erlbaum Associates
Digital doesn't matter (and other advertising heresies)	Josh Sklar	2014	Heresy Press, LLC, a division of Heresy, LLC
Frontiers of advertising theory and research; a symposium honoring C. H. Sandage	C. H. Sandage, Hugh Williams Sargent	1972	Pacific Books
Frontiers of advertising theory and research: a symposium honoring C. H. Sandage.	C. H. Sandage; Hugh Williams Sargent	1972	Pacific Books
The Advertising Research Handbook	Charles Young	April 2005	Ideas in Flight
Fundamentals of advertising research	Alan D. Fletcher	1988	Wadsworth Pub. Co.
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Feminist Literary Theory and Advertising Research	Barbara Stern	Philosophy of Marketing	Mark Tadajewski; John O'; Shaughnessy; Michael Hyman	December 2013	SAGE Publications Ltd
Trends and Opportunities for Digital Advertising Research	Samuel M. Tham; Shelly Rodgers; Esther Thorson	Digital Advertising: Theory and Research	Shelly Rodgers; Esther Thorson	2017	Routledge
Digital advertising	Helen Kelly-Holmes	The Routledge Handbook of Language and Digital Communication	Alexandra Georgakopoulou; Tereza Spilioti	2015	Routledge
Digital advertising		Advertising: An Integrated Marketing Communication Perspective	Belch, George E.; Belch, Michael A.; Kerr, Gayle; Waller, David; Powell, Irene H.	2020	McGraw-Hill Connect
Digital Advertising		Marketing Management	Greg W. Marshall; Mark W. Johnston	2018	McGraw-Hill Education
Digital Advertising		Enterprise Artificial Intelligence Transformation	Rashed Haq	2020	Wiley
Digital Advertising		Essentials of marketing.	(Assistant professor of marketing) Joseph P. Cannon; Edmund Jerome McCarthy; Jr. William D. Perreault	2014	McGraw-Hill Education
Digital advertising.		Online marketing: a user's manual	Murray Newlands	2011	Wiley
Digital advertising		Entertainment, Media & Advertising Market Research Handbook: 2015-2016	Richard K. Miller; Kelli D. Washington	2015	Richard K. Miller & Associates
Advertising Theory in the Digital Age	Esther Thorson; Shelly Rodgers	Advertising Theory	Shelly Rodgers; Esther Thorson	2019	Routledge
International Advertising Research and International Communication Theory	Elli Lester	Global and Multinational Advertising	Basil G. Englis	1994	Routledge
Digital Marketing and Advertising	Jun Xu	Managing Digital Enterprise: Ten Essential Topics	Jun Xu	2014	Atlantis Press
Digital advertising and adtech	Andrew McStay	The Advertising Handbook	Jonathan Hardy; Helen Powell; Iain MacRury	2018	Routledge
Digital and Mobile Advertising		Essentials of marketing: a marketing strategy planning approach	William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy	2017	McGraw-Hill Education
Advertising and digital communications		Contemporary marketing	Louis E. Boone; David L. Kurtz	2012	Nelson Education
Advertising Research	Jim Eggensperger; Natalie Redcross	Data-Driven Public Relations Research: 21st Century Practices and Applications	Jim Eggensperger; Natalie Redcross	2018	Routledge
Advertising Research	Nicholas Stacey; Aubrey Wilson	Industrial Marketing Research (RLE Marketing): Management and Technique	Nicholas Stacey; Aubrey Wilson	1963	Routledge
Advertising research		Marketing: Theory, Evidence, Practice, 2nd Edition	Byron Sharp	2017-11	Oxford
Advertising Research		Dynamics of Mass Communication: Media in Transition (B&B JOURNALISM)	Joseph R. Dominick	2012	McGraw-Hill Education
Advertising research		Business to Business Market Research: Understanding and Measuring Business Markets	Ruth McNeil	2005	Kogan Page
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries