"Harrah’s Entertainment — Brand Building*"

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Book	Author(s)	Year	Publisher
Building Customer-brand Relationships	Don E. Schultz; Beth E. Barnes; Heidi F. Schultz; Marian Azzaro	2009	Routledge
Branded entertainment: product placement and brand strategy in the entertainment business	Jean-Marc Lehu	2009	Kogan Page
Brand Bollywood: A New Global Entertainment Order	Derek Bose	2006	Sage Publications Pvt. Ltd
Building brand without mass media: efficient and effective tools of brand building	Naresh M. Patel	2010	LAP Lambert Academic Publishing
18 brand astras: using brand abilities as weapons for CRISP brand building	Jagdeep Kapoor	2003	Response Books
Strategic Brand Management: Building, Measuring, and Managing Brand Equity	Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob	2015	Pearson Education
Strategic brand management: building, measuring, and managing brand equity	Keller, Kevin Lane	2012;2013	Pearson
Strategic brand management: building, measuring, and managing brand equity /	Keller, Kevin Lane,	c2008.	Pearson/Prentice Hall,
Brand Warfare: 10 rules for building the killer brand /	Dalessandro, David.	2001.	McGraw-Hill,
Brand Hollywood: Selling entertainment in a global media age	Paul Grainge	2007	Routledge
Building brand value: five steps to building powerful brands	M. G. Parameswaran	2006	Tata McGraw-Hill
Building Brand Value the Playboy Way	S. Gunelius	2009	Palgrave Macmillan UK
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)	Kevin Lane Keller	2020	Pearson
Influencer Marketing: Building Brand Communities and Engagement	Sevil Yesiloglu; Joyce Costello	2020	Routledge
Brand Admiration: Building a Business People Love	C. Whan Park; Andreas B. Eisingerich; Deborah J. MacInnis; Allen M. Weiss	2016	Wiley & Sons, Incorporated, John
Cyberbranding: Brand Building in the Digital Economy	Deirdre Breakenridge	May 11, 2001	Financial Times/Prentice Hall
Building the brand-driven business: operationalize your brand to drive profitable growth /	Davis, Scott M.,; Dunn, Michael	c2002.	Jossey-Bass,
Building Brand Authenticity: 7 Habits of Iconic Brands	M. Beverland	2009	Palgrave Macmillan UK
Building brand momentum: strategies for achieving critical mass	Robert A. Sevier	2008	Strategy Publishing
Understanding Luxury Fashion: From Emotions to Brand Building	Isabel Cantista; Teresa Sádaba	1st ed. 2020	Springer International Publishing
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Harrah’s Entertainment — Brand Building*	Art Weinstein; William C. Johnson	Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications	Art Weinstein; William C. Johnson	1999	Routledge
Darlene Jespersen v. Harrah's Entertainment, Inc.		Casino women: the courageous struggle of maids, waitresses, and dealers for workplace Rights	Susan Kerr Chandler	2011	ILR Press
Harrah's		Uncommon practice: people who deliver a great brand experience	Shauna L. Smith; Andy Milligan	2002	Financial Times Prentice Hall
Harrah's		The Rise of the Biggest Little City: An Encyclopedic History of Reno Gaming, 1931-1981	Dwayne Kling	2000	University of Nevada Press
6. Darlene Jespersen v. Harrah’s Entertainment, Inc.		Casino Women: Courage in Unexpected Places	Susan Chandler; Jill B. Jones	2011	Cornell University Press
CASE 7: HARRAH’S ENTERTAINMENT, INC—LOYALTY MANAGEMENT		Superior Customer Value in the New Economy: Concepts and Cases, Second Edition	William C. Johnson, Art Weinstein	2004	CRC Press
Brand building	Leslie de Chernatony	The Marketing Book (Sixth Edition)		2008	Butterworth-Heinemann
Brand Building		Principles and Practice of Marketing	David Jobber, Fiona Ellis-Chadwick	2016	McGraw-Hill Inc., Us
Brand building		Search Engine Optimization All-in-One For Dummies	Bruce Clay, Kristopher B. Jones	2022	Wiley
Brand Building		Principles and Practice of Marketing	David Jobber	2019	McGraw-Hill Education
Brand building		Gender Diversity and Non-Binary Inclusion in the Workplace: The Essential Guide for Employers	Sarah Gibson; J. Fernandez	2018	Jessica Kingsley Publishers
Brand Building		Analysis for Marketing Planning	Donald Lehmann, Russell Winer	2007	McGraw-Hill/Irwin
Brand building		Destination Branding, Second Edition: Creating the unique destination proposition	Nigel Morgan, Annette Pritchard, Roger Pride	2004	Routledge
BRAND BUILDING		Emotional Branding: How Successful Brands Gain the Irrational Edge	Daryl Travis	2000	Crown Business
BUILDING BRAND		The dot. bomb survival guide /	Carton, Sean.	[2002], ©2002.	McGraw-Hill,
26. Harrah's entertainment and the future of casino marketing	Gary Loveman	The complete 21st century travel & hospitality marketing handbook /	Dickinson, Bob.; Vladimir, Andrew.	[2004], ©2004.	Pearson Prentice Hall,
Brand building vs. Brand killing	Franz-Rudolf Esch; Dominika Gawlowski; Kai Harald Krieger; Christian Zeintl	Das Diktat der Markenführung: 11 Thesen zur nachhaltigen Markenführung und -implementierung. Mit einem umfassenden Fallbeispiel der Loewe AG	Frank Keuper; Jürgen Kindervater; Jürgen Dertinger; Andreas Heim	2009	Gabler Verlag
Brand aid: building a brand		Start your own business: the only startup book you'll ever need	Rieva Lesonsky	2007	Entrepreneur Press
Harrah's Casino, 138		Common Sense Approach to Thermal Imaging (SPIE Press Monograph Vol. PM86)	Gerald C. Holst	2000	SPIE Publications
Hoedown at Harrah's		My harrowing undercover journey to the inner circle of the Hells Angels	Jay Dobyns	2009	Crown
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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