"Managing Customer Reactions to Brand Deletion: An Abstract"

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Book	Author(s)	Year	Publisher
Building Customer-brand Relationships	Don E. Schultz; Beth E. Barnes; Heidi F. Schultz; Marian Azzaro	2009	Routledge
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?	Steven Walden	1st ed. 2017	Palgrave Macmillan UK
Managing Customer Service	Institute of Leadership &a; Management	1986	Routledge
Managing customer service	Jenny Hayes	1997	Gower
Managing Your Brand	Julie Still	2015	Chandos Publishing
Brand Metrics: Measuring Brand Efficacy along the Customer Journey	Jacek Kall	2021	Routledge
Brand equity through brand awareness: measuring and managing brand retrieval	Stephen J. S. Holden	1992
Corporate Brand Design: Developing and Managing Brand Identity	Mohammad Mahdi Foroudi; Pantea Foroudi	2021	Routledge
Brand Anarchy Managing Corporate Reputation	Steve Earl	2012	A&C; Black
Firing up the customer: aligning brand, strategy and technology to deliver the extraordinary customer experience	Brent Frei
Secure Data Deletion	Joel Reardon	1st ed. 2016	Springer International Publishing
Strategic Brand Management: Building, Measuring, and Managing Brand Equity	Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob	2015	Pearson Education
Strategic brand management: building, measuring, and managing brand equity	Keller, Kevin Lane	2012;2013	Pearson
Strategic brand management: uilding, measuring, and managing brand equity	Kevin Lane Keller; Vanitha Swaminathan	2008	Prentice Hall
Strategic brand management: building, measuring, and managing brand equity /	Keller, Kevin Lane,	c2008.	Pearson/Prentice Hall,
The Lifebelt: The Definitive Guide to Managing Customer Retention	John A. Murphy	2001	Wiley
Manufacturing and Managing Customer-Driven Derivatives	Dong Qu Ph.D,	2016	John Wiley & Sons
Managing customer relationships: a strategic framework	Don Peppers	2011	John Wiley
Excellence in Managing Worldwide Customer Relationships	Thomas A. Cook	2016	Routledge
Managing Customer Relationships on the Internet	Lindstrand, Angelika Lindstrand, Jan Johanson, Dharma Deo Sharma	2005	Elsevier Science
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Managing Customer Reactions to Brand Deletion: An Abstract	Purvi Shah	Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference	Nina Krey; Patricia Rossi	1st ed. 2018	Springer International Publishing
Managing Customer-to-Customer Interaction in Group Service Encounters: An Abstract	Linda W. Lee; Edward Boon; Ian P. McCarthy	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
Customer Reactions to Voluntary Use of Automated Service Interactions: An Abstract	Hyunju Shin; Bo Dai	Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference	Shuang Wu; Felipe Pantoja; Nina Krey	1st ed. 2020	Springer International Publishing
Brand deletion, business preservation		The new strategic brand management: advanced insights and strategic thinking	Jean-Noël Kapferer	2012	Kogan Page
Brand Experience—Brand-centric to Customer-centric		Visual Merchandising	Swati Bhalla	2009	TBS
Customer retention and deletion		Principles and Practice of Marketing	David Jobber, Fiona Ellis-Chadwick	2016	McGraw-Hill Inc., Us
Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management	Manqoosh ur Rehman; A. Rashid Kausar	Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress	Luca Petruzzellis; Russell S. Winer	1st ed. 2016	Springer International Publishing
Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract	Tania Maree; Gené van Heerden	Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)	Patricia Rossi; Nina Krey	1st ed. 2019	Springer International Publishing
From managing the brand to managing by the brand		The new strategic brand management: advanced insights and strategic thinking	Jean-Noël Kapferer	2012	Kogan Page
Yahoo!: managing an online brand		Best practice cases in branding: lessons from the world's strongest brands /	Keller, Kevin Lane,	c2008.	Pearson/Prentice-Hall,
Customer Participation in Creating Customer Satisfaction: An Abstract	Li-Wei Wu; Chen-Yu Lin; Fang-Sheng Shih	Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)	Felipe Pantoja; Shuang Wu; Nina Krey	1st ed. 2020	Springer International Publishing
What Really Drives Customer-Brand Relationships? Evidence from an Emerging Market: An Abstract	Tai Anh Kieu; Phu Hai Ho	Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference	Nina Krey; Patricia Rossi	1st ed. 2018	Springer International Publishing
Lonely Consumer’s Brand Relationships: An Abstract	Eunyoung Jang	From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference	Felipe Pantoja; Shuang Wu	1st ed. 2022	Springer International Publishing
Customer — Brand Value	Targetbase	Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM	SCN Education	2001	Vieweg+Teubner Verlag
Brand Conscious Customer		Marketing Management	Rajan Saxena	2015	Mc Graw Hill India
Customer brand engagement		Brand and Talent.	Keohane, Kevin.	2014.	Kogan Page,
Planning for Disaster: Managing a Values-Based Brand Crisis: An Abstract	Stuart Caulton; Cassandra France; Ravi Pappu	Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress	Juliann Allen; Bruna Jochims; Shuang Wu	1st ed. 2022	Springer International Publishing
An Empirical Experiment to Measure Perceived Brand Literacy: An Abstract	Ananya Rajagopal	Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress	Juliann Allen; Bruna Jochims; Shuang Wu	1st ed. 2022	Springer International Publishing
Multinational reactions to brand extensions		Consumer behavior /	Schiffman, Leon G.; Kanuk, Leslie Lazar.	c2007.	Pearson Prentice Hall,
The Relationships Among Corporate Reputation, Brand Crisis, and Customer Loyalty: An Abstract	Gertrude Opare; Charles Blankson	Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress	Patricia Rossi	1st ed. 2017	Springer International Publishing
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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