"Marketing Management: A relationship approach"

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Book	Author(s)	Year	Publisher
Marketing management: a relationship approach	Svend Hollensen	2010	Pearson Education
Marketing management: a relationship approach	Hollensen, Svend	2014;2015	Pearson Education
Marketing Management: A relationship approach	Svend Hollensen	2019	Pearson
Marketing Management: A Relationship Approach	Svend Hollensen	July 2002	Pitman Publishing
Marketing Management: A Relationship Marketing Perspective	Cranfield School of Management	June 17, 2000	Palgrave Macmillan;St. Martin's Press
Relationship Marketing: A Consumer Experience Approach	Steve Baron; Tony Conway; Gary Warnaby	May 2010	SAGE Publications Ltd
Customer Relationship Management: A Global Approach	Samit Chakravorti	March 2023	SAGE Publications Ltd
Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services	Izabella Parowicz	1st ed. 2019	Springer International Publishing
Marketing Management: A Decision-making Approach	Pingali Venugopal	September 2010	SAGE Response
Marketing Management: A Customer-Oriented Approach	Kenneth E. Clow; Donald Baack	March 2010	SAGE Publications, Inc
Marketing management: a customer-oriented approach	Kenneth E. Clow	2010	Sage
Marketing research: a management information approach	Danny N. Bellenger	1978	R. D. Irwin
Basic Marketing: A Global - Management Approach	William D. Perreault; Joseph P., Ph.D. Cannon; E. Jerome McCarthy	1999	McGraw-Hill College
Countryside Recreation Site Management: A Marketing Approach	Ian Keirle	2002	Routledge
Marketing management: a strategic decision-making approach	John W. Mullins	2010	McGraw-Hill/Irwin
Strategic marketing management: a means-end approach /	Parry, Mark E.	[2002], ©2002.	McGraw-Hill,
Relationship Marketing		1999	Butterworth-Heinemann
Relationship Marketing		2002	Butterworth-Heinemann
Relationship marketing	Robert W. Palmatier	2008	Marketing Science Institute
Relationship Marketing	Tracy Harwood; Anne J Broderick; Tony Garry	February 1, 2007	McGraw Hill Higher Education
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Showing 1 to 20 of 100 entries

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Developing a relationship marketing approach		Essentials of Marketing	Jim Blythe, Jane Martin	2019	Pearson Education Limited
Marketing and Relationship Management	Stephan Kaiser; Max Josef Ringlstetter	Strategic Management of Professional Service Firms: Theory and Practice	Stephan Kaiser; Max Josef Ringlstetter	2011	Springer Berlin Heidelberg
Relationship Marketing and Management	Paul G Patterson; Tony Ward	Handbook of Services Marketing and Management	Teresa Swartz; Dawn Iacobucci	November 1999	SAGE Publications, Inc
Relationship Marketing and Customer Relationship Management		Business Essentials, Global Edition	Ronald J. Ebert, Ricky W. Griffin	2019	Pearson
Relationship Marketing and Customer Relationship Management		Business essentials	Ebert, Ronald J.; Griffin, Ricky W	2016;2017	Pearson
Relationship Marketing and Customer Relationship Management		Business Essentials, Ninth Canadian Edition	Ronald J. Ebert; Ricky W. Griffin; Frederick A. Starke; George Dracopoulos	2020	Pearson Canada
Relationship Marketing and Customer Relationship Management		Business essentials	Ronald J. Ebert; Ricky W. Griffin	2019	Pearson Education, Inc.
Relationship Marketing and Customer Relationship Management		Marketing Research	Joseph Hair, Jr., Robert Bush, David Ortinau	2008	McGraw-Hill Education
Relationship marketing and customer relationship management		Conferences and Conventions: A Global Industry	Tony Rogers	2003	Routledge
Development of a relationship management approach		Strategic Supply Management: Principles, Theories and Practice	Cousins, Paul; Lamming, Richard	2008	Prentice Hall
Relationship Marketing as Promise Management	Christian Gro[um]nroos	The SAGE Handbook of Marketing Theory	Pauline Maclaran; Michael Saren; Barbara Stern; Mark Tadajewski	December 2009	SAGE Publications Ltd
32 From Traditional Marketing Approach to Relationship Marketing		Customer relationship management	Urvashi Makkar; Harinder Kumar Makkar	2012	Tata McGraw Hill
33 Relationship Marketing: Organisational Pervasive Approach		Customer relationship management	Urvashi Makkar; Harinder Kumar Makkar	2012	Tata McGraw Hill
243 Relationship marketing and customer relationship management (CRM)		Logistics Management and Strategy: Competing Through the Supply Chain	Harrison, Alan; Hoek, Remko Van; Skipworth, Heather	2014	Pearson
Relationship marketing (RM) and customer relationship management (CRM)		CIM Coursebook 06 07 Marketing Management in Practice (CIM Coursebook)	John Williams, Tony Curtis	2006	Butterworth-Heinemann
Customer Relationship Management: A Combined Approach by Customer Segmentation and Database Marketing	Martin Nelke	Advances in Computational Intelligence and Learning: Methods and Applications	Hans-Jürgen Zimmermann; Georgios Tselentis; Maarten van Someren; Georgios Dounias	2002	Springer Netherlands
A strategic approach to customer relationship management	Adrian Payne; Pennie Frow	The Marketing Book (Sixth Edition)		2008	Butterworth-Heinemann
Relationship Marketing	Horst Treiblmaier; Hans Robert Hansen	Datenqualität und individualisierte Kommunikation: Potenziale und Grenzen des Internets bei der Erhebung und Verwendung kundenbezogener Daten	Horst Treiblmaier	2006	Deutscher Universitätsverlag
Relationship Marketing	Stephen Shaw; Stephen Shaw	Airline Marketing and Management	Stephen Shaw; Stephen Shaw	2011	Routledge
Relationship marketing	Christy Yen Nee Ng; Brian Kee Mun Wong	The Routledge Handbook of Tourism Experience Management and Marketing	Saurabh Kumar Dixit	2020	Routledge
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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