"Rethinking reputation: how PR trumps marketing and advertising in the new media world"

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Book	Author(s)	Year	Publisher
Rethinking reputation: how PR trumps marketing and advertising in the new media world	Fraser P. Seitel	2012	Palgrave Macmillan
Working in marketing, advertising and PR		2008	VT Lifeskills
Nontraditional Media in Marketing and Advertising	Robyn Blakeman	January 2013	SAGE Publications, Inc
Advertising and New Media	Christina Spurgeon	2007	Routledge
Advertising and New Media	Christ Spurgeon	December 26, 2007	Routledge
How to Get into Advertising: A Guide to Careers in Advertising, Media and Marketing Communications	Andrea Neidle	March 2000	Continuum International Publishing Group
How to get into advertising: a guide to careers in advertising,media and marketing communications	Andrea Neidle	2002	Continuum
Marketing in developing countries: Nigerian advertising and mass media	Emmanuel C. Alozie	2009	Routledge
Social media strategy: marketing and advertising in the consumer revolution	Keith A. Quesenberry	2016
Social Marketing and Advertising in the Age of Social Media	Lukas Parker; Linda Brennan	2020	Edward Elgar Publishing
Marketing in the new media	Holly Berkley	2009	Self-Counsel Press
Advertising, Promotion, and New Media	Marla R. Stafford; Ronald J. Faber	2005	Routledge
Biosurveillance in New Media Marketing: World, Discourse, Representation	Selena Nemorin	1st ed. 2018	Springer International Publishing
Advertising 2. 0: social media marketing in a web 2. 0 world	Tracy L. Tuten	2008	Praeger Publishers
Growth hacker marketing: a primer on the future of PR, marketing, and advertising	Ryan Holiday	2014	Portfolio
Strategic communications: for PR, social media and marketing /	Wilson, Laurie J.,; Ogden, Joseph D.,; Wilson, Christopher E.,		Kendall Hunt Publishing Company
Advertising, the Media and Globalisation: A World in Motion	John Sinclair	2012	Routledge
Media Rhetoric: How Advertising and Digital Media Influence Us	Mateus, Samuel (Editor)	2021	Cambridge Scholars Publishing
Effective Advertising and PR	Alison Corke (auth.)	1985	Macmillan Education UK
Specialty advertising: new dimensions in creative marketing	George L. Herpel	1983	Specialty Advertising Association International
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Pick of the Literature Rethinking Reputation: How PR Trumps Advertising and Marketing in the New Media World		Practice Of Public Relations Global Ed	Fraser Seitel	2016-08-16	Pearson Higher Education & Professional Group
Pick of the Literature Rethinking Reputation: How PR Trumps Advertising and Marketing in the New Media World		The practice of public relations	Seitel, Fraser P	2016;2017	Pearson
Advertising, marketing and PR	Chris Hackley	The Advertising Handbook	Jonathan Hardy; Helen Powell; Iain MacRury	2018	Routledge
Advertising, marketing and PR		2013 writer's market	Robert Lee Brewer	2012	Writer's Digest Books
Advertising, PR, and Social Marketing	Jeremy Harris Lipschultz	Social Media Law and Ethics	Jeremy Harris Lipschultz	2021	Routledge
4. PR, Marketing and Advertising		PR today: the authoritative guide to public relations	Trevor Morris	2016	Palgrave Macmillan
Hispanic Advertising, Marketing and New Media	Lauren Boyle	The Handbook of Spanish Language Media	Alan Albarran	2009	Routledge
Advertising in the World of New Media	Scott Berg	Kellogg On Advertising and Media	Bobby J. Calder	2008	John Wiley & Sons
20: Hispanic Advertising, Marketing and New Media		The Handbook of Spanish Language Media	Bryan Bunch, Bryan H. Bunch, Alexander Hellemans	2009	Houghton Mifflin Harcourt
Marketing in a New Media World	Julian Villanueva; Philip H. Seager	Managing Media Businesses: A Game Plan to Navigate Disruption and Uncertainty	Mike Rosenberg; Philip H. Seager	1st ed. 2017	Springer International Publishing
Social Media in Advertising and Marketing	Jeremy Harris Lipschultz	Social Media Communication: Concepts, Practices, Data, Law and Ethics	Jeremy Harris Lipschultz	2020	Routledge
Integration of PR, Advertising, and Marketing Plans	Jeremy Harris Lipschultz	Social Media Measurement and Management: Entrepreneurial Digital Analytics	Jeremy Harris Lipschultz	2019	Routledge
Advertising and PR		How to Start and Operate a Digital Portrait Photography Studio	Lou Jacobs Jr.	2005	Amherst Media, Inc.
ADVERTISING AND PR		Start Up & Run Your Own Business: The Essential Guide to Planning, Funding and Growing Your New Enterprise	Jonathan Reuvid	2008	Kogan Page Ltd
How PR Differs from Advertising	Frank Jefkins	Public Relations for Marketing Management	Frank Jefkins	2nd ed. 1983	Palgrave Macmillan UK
How PR can replace advertising		Power public relations: how to master the new PR /	Saffir, Leonard.	[2000], ©2000.	NTC Business Books,
Rethinking reputation.		Rethinking reputation: how PR trumps marketing and advertising in the new media world	Fraser P. Seitel	2012	Palgrave Macmillan
Media, Marketing and Advertising and Obesity	Sarah E. Samuels; Lisa Craypo; Sally Lawrence; Elena O. Lingas; Lori Dorfman	Handbook of Obesity Prevention: A Resource for Health Professionals	Shiriki Kumanyika; Ross Brownson	2007	Springer US
New Media, Communication and Reputation	Claire T. Tomlins	What&s; s Your Business?: Corporate Design Strategy Concepts and Processes	Claire T. Tomlins	2014	Routledge
Rethinking history in new media		Clio wired: the future of the past in the digital age /	Rosenzweig, Roy.	©2011.	Columbia University Press,
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