"Success and failure of corporate branding" - similar Books and Chapters

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Book	Author(s)	Year	Publisher
Corporate social responsibility: new product success or failure?	Gordon Falk Bloom	1974	M.I.T. Alfred P. Sloan School of Management
Advances in Corporate Branding	John M. T. Balmer; Shaun M. Powell; Joachim Kernstock; Tim Oliver Brexendorf	1st ed. 2017	Palgrave Macmillan UK
The best of branding: best practices in corporate branding /	Gregory, James R.	[2004], ©2004.	McGraw-Hill,
Success & failure	Robert F. Horton	1897	Dodd, Mead
Branding. com: online branding for marketing success /	Kania, Deborah,	[2001], ©2001.	NTC Business Books in conjunction with the American Marketing Association,
Corporate Branding: Areas, arenas and approaches	T C Melewar; S F Syed Alwi	2015	Routledge
Contemporary Thoughts on Corporate Branding and Corporate Identity Management	T. C. Melewar; Elif Karaosmanoğlu	2008	Palgrave Macmillan UK
The failure of success	Alfred J. Marrow	1972	AMACOM
The success of failure	Lillian Smith-Tapman	1913	Tapman
The success of failure	Lillian Smith Tapman	1913	Tapman
The success of failure	Lillian Smith-Tapman	1913	Tapman Publishing Company
Medienmarketing: Branding – Werbung – Corporate Identity	Peter Bühler; Patrick Schlaich; Dominik Sinner	1. Aufl. 2019	Springer Berlin Heidelberg
The success and failure of Picasso	John Berger	1989	Pantheon Books
The success and failure of Picasso	John Berger	1980	Writers and Readers
The success and failure of Picasso	John Berger	1980	Pantheon Books
Predictability of corporate failure: Models for prediction of corporate failure and for evalution of debt capacity	R. A. I. Frederikslust	1978	Springer US
Design and corporate success /	Rassam, Clive.	[1995], ©1995.	Design Council/Gower,
Jonah: the failure of success	Bill Crowder	2005	RBC Ministries
The Routledge Companion to Corporate Branding	Oriol Iglesias; Nicholas Ind; Majken Schultz	2022	Routledge
The Japanese challenge: the success and failure of economic success	Herman Kahn
Boook	Author(s)	Year	Publisher

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
Success and failure of corporate branding		Corporate reputation: brand and communication	Fill, Chris; Roper, Stuart	2012	Pearson
1 Corporate Success and Corporate Failure		Why Firms Succeed	Kay, John	1996	Oxford University Press
Corporate branding	Charu Lata Singh; Mona Gupta	Introduction to Corporate Communication: Case Studies from India	Charu Lata Singh; Mona Gupta	2021	Routledge
Corporate branding	Helen Stuart; Belén Rodríguez-Cánovas	Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century	John M.T. Balmer; Laura Illia; Almudena González del Valle Brena	2013	Routledge
Corporate Branding		Strategic brand management: building, measuring, and managing brand equity	Keller, Kevin Lane	2012;2013	Pearson
Corporate Branding		Retail marketing & management	Gilbert, David	2003;2002	Financial Times Prentice Hall (a Pearson Education Company)
Corporate Branding		Battleground: Sports	Michael Atkinson	2008	Greenwood
CORPORATE BRANDING		Strategic Brand Management: Building, Measuring, and Managing Brand Equity	Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob	2015	Pearson Education
Corporate branding		The new strategic brand management: advanced insights and strategic thinking	Jean-Noël Kapferer	2012	Kogan Page
Corporate Branding		Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know	Philip Kotler	2003	John Wiley & Sons, Inc.
Corporate Branding		Strategic Brand Management: Building, Measuring, and Managing Brand Equity (5th Edition)	Kevin Lane Keller	2020	Pearson
Corporate Branding and Corporate Reputation	Ian Grime	Public Relations: A Managerial Perspective	Danny Moss; Barbara DeSanto	January 2012	SAGE Publications Ltd
Corporate Branding and Corporate Reputation	Esben Karmark PhD	Handbook of Communication and Corporate Reputation	Craig E. Carroll	2013	John Wiley & Sons
Corporate branding and advertising	Jim Garrity	Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century	Philip J. Kitchen; Don E. Schultz	2001	Palgrave Macmillan UK
Branding and corporate marketing		Islamic Marketing and Branding: Theory and Practice	T. C. Melewar; S. F. Syed Alwi	2018	Routledge
Branding and corporate identity	Rowley	Information Marketing	Rowley	2001	Routledge
Corporate Brand and Branding	Klement Podnar	Corporate Communication: A Marketing Viewpoint	Klement Podnar	2014	Routledge
Corporate Branding and Identity		Corporate Communications: Convention, Complexity and Critique	Lars Thoeger Christensen; Mette Morsing; George Cheney	March 2008	SAGE Publications Ltd
Branding and corporate identity		Information marketing /	Rowley, J. E.	c2006.	Ashgate,
Of failure and success		The evidence of evolution	Nicholas Hotton	1968	American Heritage; Book trade and institutional distribution by Van Nostrand
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries