"The 3-Gap Place Branding Model" - similar Books and Chapters

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Book	Author(s)	Year	Publisher
International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation	F. Go; R. Govers	2010	Palgrave Macmillan UK
Branding the Nation, the Place, the Product	Ulrich Ermann; Klaus-Jürgen Hermanik	2017	Routledge
Harnessing Place Branding through Cultural Entrepreneurship	F. Go; A. Lemmetyinen; U. Hakala	2015	Palgrave Macmillan UK
Handbook on Place Branding and Marketing	Adriana Campelo	2017	Edward Elgar Publishing
A Research Agenda for Place Branding	Dominic Medway; Gary Warnaby; John Byrom	2021	Edward Elgar Publishing
Urban Events, Place Branding and Promotion: Place Event Marketing	Waldemar Cudny	2019	Routledge
Online Place Branding: The Case of Hong Kong	Phoenix Lam	2020	Routledge
Place Branding: Connecting Tourist Experiences to Places	Pantea Foroudi; Chiara Mauri; Charles Dennis; T C Melewar	2020	Routledge
Landscape and Branding: The promotion and production of place	Nicole Porter	2015	Routledge
The Nordic Wave in Place Branding: Poetics, Practices, Politics	Cecilia Cassinger; Andrea Lucarelli; Szilvia Gyimóthy	2019	Edward Elgar Publishing
International Place Branding Yearbook 2011: Managing Reputational Risk	Frank M. Go; Robert Govers	2011	Palgrave Macmillan UK
Social media branding for small business: the 5-sources model: a manifesto for your branding revolution	Davis, Robert	2015	Business Expert Press
Inclusive Place Branding: Critical Perspectives on Theory and Practice	Mihalis Kavaratzis; Massimo Giovanardi; Maria Lichrou	2017	Routledge
Inter-Regional Place Branding: Best Practices, Challenges and Solutions	Sebastian Zenker, Björn P. Jacobsen (eds.)	2015	Springer International Publishing
Inter-Regional Place Branding: Best Practices, Challenges and Solutions	Sebastian Zenker; Björn P. Jacobsen	2015	Springer International Publishing
Place Branding through Phases of the Image: Balancing Image and Substance	S. Zavattaro	2014	Palgrave Macmillan US
Naming Rights, Place Branding, and the Cultural Landscapes of Neoliberal Urbanism	Reuben Rose-Redwood; Jani Vuolteenaho; Craig Young; Duncan Light	2021	Routledge
Competitive branding: winning in the market place with value-added brands /	Nilson, Torsten H.,	©1998.	John Wiley,
National image & competitive advantage: the theory and practice of place branding /	Jaffe, Eugene D.; Nebenzahl, Israel D.	2006.	Copenhagen Business School Press,
Competitive branding: winning in the market place with value-added brands	Torsten H. Nilson	1998	John Wiley
Boook	Author(s)	Year	Publisher

Showing 1 to 20 of 100 entries

entries per page

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Showing 1 to 20 of 100 entries

Chapter	Author(s)	Book	Book Authors	Year	Publisher
The 3-Gap Place Branding Model	Robert Govers; Frank Go	Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced	R. Govers; F. Go	2009	Palgrave Macmillan UK
Place branding	Pantea Foroudi; Chiara Mauri; Charles Dennis; T C Melewar	Place Branding: Connecting Tourist Experiences to Places	Pantea Foroudi; Chiara Mauri; Charles Dennis; T C Melewar	2020	Routledge
Place branding		Place Branding: Connecting Tourist Experiences to Places	Pantea Foroudi; Chiara Mauri; Charles Dennis; T C Melewar	2020	Routledge
Place branding	Peter van Ham	Social Power in International Politics	Peter van Ham	2010	Routledge
Place Branding		Global Marketing: Foreign Entry, Local Marketing, and Global Management	Johny Johansson	2008	McGraw-Hill Education
Place Branding: The Future	Florian Kaefer	An Insider' s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries	Florian Kaefer	1st ed. 2021	Springer International Publishing
16-3 The Gap Model		Operations and Supply Chain Management	David Alan Collier, James R. Evans	2020	South-Western Pub
Place branding: branding the place and growing the good life		Brands with a conscience: how to build a successful and responsible brand	Sandra Horlings	2016	Kogan Page
Beyond Place Branding	Nicholas Ind; Erling Dokk Holm	International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability	Frank M. Go; Robert Govers	2013	Palgrave Macmillan UK
Interpreting Place Branding	Azizah Hamzah	Global Advertising, Attitudes and Audiences	Tony Wilson	2010	Routledge
Understanding Place Branding	Florian Kaefer	An Insider' s Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries	Florian Kaefer	1st ed. 2021	Springer International Publishing
The gap model	Ruth Chambers; Gill Wakley; Alison Blenkinsopp	Supporting Self Care in Primary Care: The Epidemiologically Based Needs Assessment Reviews, Breast Cancer - Second Series	Ruth Chambers; Gill Wakley; Alison Blenkinsopp	2006	Routledge
The Social Branding Model		Brand touchpoints /	Sundar, Aparna
Rethinking the Place Branding Construct	Graham Hankinson	Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions	Mihalis Kavaratzis; Gary Warnaby; Gregory J. Ashworth	2015	Springer International Publishing
Place Branding: Sensing the Difference?	Luca Petruzzellis	The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress	Colin L. Campbell	1st ed. 2017	Springer International Publishing
The Origins of Place Branding	Robert Govers; Frank Go	Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced	R. Govers; F. Go	2009	Palgrave Macmillan UK
Strategic Place Branding Elements	Robert Govers; Frank Go	Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced	R. Govers; F. Go	2009	Palgrave Macmillan UK
Place branding in context	Cristina Fona	Place Branding: Connecting Tourist Experiences to Places	Pantea Foroudi; Chiara Mauri; Charles Dennis; T C Melewar	2020	Routledge
Place branding and promotion		OECD Studies on Tourism.	OECD	2014	OECD Publishing
Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’	Marinda Scaramanga	Harnessing Place Branding through Cultural Entrepreneurship	F. Go; A. Lemmetyinen; U. Hakala	2015	Palgrave Macmillan UK
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries