"The 4A&s; s of Marketing: Creating Value for Customers, Companies and Society"

Book	Author(s)	Year	Publisher
The 4A&s; s of Marketing: Creating Value for Customers, Companies and Society	Jagdish Sheth; Rajendra Sisodia	2011	Routledge
Marketing: Creating Value for Customers	Gilbert A. Churchill	1998	McGraw-Hill/Irwin
Marketing: creating value for customers	Gilbert A. Churchill	1995	Irwin
Triple Value Leadership: Creating Sustainable Value for Your Business, Your Customers and Society	Sander Tideman	2022	Routledge
The 4 A's of marketing: creating value for customer, company and society /	Sheth, Jagdish N.,; Sisodia, Rajendra,
Effective marketing: creating and keeping customers	William G. Zikmund; Michael D'Amico	1998	South-Western College Pub.
Value-added customer service: the employee'sguide for creating satisfied customers	Thomas P. Reilly	1996	Contemporary Books
Relationship Marketing: Creating Stakeholder Value	Martin Christopher; Adrian Payne; David Ballantyne	2002	Routledge
Creating customers for life	Eberhard E. Scheuing	1995	Productivity Press
The future of competition: co-creating unique value with customers	C. K Prahalad	2004	Harvard Business School Pub.
Marketing and Finance - Creating Shareholder Value 2e	Malcolm McDonald	2013	John Wiley & Sons
Emotional Value: Creating Strong Bonds with Your Customers	Janelle Barlow; Dianna Maul	April 1, 2000	Berrett-Koehler Publishers
Business to business marketing: creating a community of customers /	Hunter, Victor L.,; Tietyen, David.	[1997], ©1997.	NTC Business Books,
Sports marketing: creating long term value	Davis, John A.	2013	Edward Elgar
Creating Customers	David H. Bangs	October 29, 1992	Piatkus Books
Value added customer service: every employee's guide for creating satisfied customers	Thomas P. Reilly	1995	Motivation Press
Innovation Design: Creating Value for People, Organizations and Society	Elke den Ouden	2012	Springer London
Marketing: Creating and Keeping Customers in an E-Commerce World	William G. Zikmund; Michael d'Amico	July 28, 2000	South-Western College Pub
Lean solutions: how companies and customers can create value and wealth together	James P. Womack	2005	Free Press
Managing customer value: creating quality and service that customers can see /	Gale, Bradley T.; Wood, Robert Chapman.	[1994], ©1994.	Maxwell Macmillan International,
Boook	Author(s)	Year	Publisher

Book

Author(s)

Year

Publisher

The 4A&s; s of Marketing: Creating Value for Customers, Companies and Society

Jagdish Sheth; Rajendra Sisodia

2011

Routledge

Marketing: Creating Value for Customers

Gilbert A. Churchill

1998

McGraw-Hill/Irwin

Marketing: creating value for customers

Gilbert A. Churchill

1995

Irwin

Triple Value Leadership: Creating Sustainable Value for Your Business, Your Customers and Society

Sander Tideman

2022

Routledge

The 4 A's of marketing: creating value for customer, company and society /

Sheth, Jagdish N.,; Sisodia, Rajendra,

Effective marketing: creating and keeping customers

William G. Zikmund; Michael D'Amico

1998

South-Western College Pub.

Value-added customer service: the employee'sguide for creating satisfied customers

Thomas P. Reilly

1996

Contemporary Books

Relationship Marketing: Creating Stakeholder Value

Martin Christopher; Adrian Payne; David Ballantyne

2002

Routledge

Creating customers for life

Eberhard E. Scheuing

1995

Productivity Press

The future of competition: co-creating unique value with customers

C. K Prahalad

2004

Harvard Business School Pub.

Marketing and Finance - Creating Shareholder Value 2e

Malcolm McDonald

2013

John Wiley & Sons

Emotional Value: Creating Strong Bonds with Your Customers

Janelle Barlow; Dianna Maul

April 1, 2000

Berrett-Koehler Publishers

Business to business marketing: creating a community of customers /

Hunter, Victor L.,; Tietyen, David.

NTC Business Books,

Sports marketing: creating long term value

Davis, John A.

2013

Edward Elgar

Creating Customers

David H. Bangs

October 29, 1992

Piatkus Books

Value added customer service: every employee's guide for creating satisfied customers

Thomas P. Reilly

1995

Motivation Press

Innovation Design: Creating Value for People, Organizations and Society

Elke den Ouden

2012

Springer London

Marketing: Creating and Keeping Customers in an E-Commerce World

William G. Zikmund; Michael d'Amico

July 28, 2000

South-Western College Pub

Lean solutions: how companies and customers can create value and wealth together

James P. Womack

2005

Free Press

Managing customer value: creating quality and service that customers can see /

Gale, Bradley T.; Wood, Robert Chapman.

Maxwell Macmillan International,

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Chapter	Author(s)	Book	Book Authors	Year	Publisher
7. Applying 4A AnalysisThe 4A's of Marketing: Creating Value for Customers, Companies and Society		The 4 A's of marketing: creating value for customer, company and society /	Sheth, Jagdish N.,; Sisodia, Rajendra,
Creating Value for Customers		Strategic marketing	David W. Cravens, Nigel F. Piercy	2008	McGraw-Hill/Irwin
Creating value for customers		Customer relationship management: concepts and tools	Francis Buttle	2004	Elsevier Butterworth-Heinemann
Creating value for customers		Shopper Marketing: How to Influence Consumer Decision Making at the Point of Purchase	Markus Stahlberg, Ville Maila	2010	Kogan Page Limited
Customer-Driven Marketing Strategy: Creating Value for Target Customers		Principles of Marketing, An Asian Perspective	Philip Kotler, Gary Armstrong, Ang Swee-Hoon, Leong Siew-Meng, Tan Chin-Tiong, Prof Oliver Hong-Ming Yau	2017	Pearson
Customer-driven marketing strategy: creating value for target customers		Marketing: an introduction	Gary Armstrong	2012	Prentice Hall
Customer-driven marketing strategy: creating value for target customers		Principles of marketing /	Kotler, Philip.; Armstrong, Gary	c2014.	Pearson,
6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers		Marketing: An Introduction [RENTAL EDITION]	Gary Armstrong, Philip Kotler	2019	Pearson
8 Customer-Driven Marketing Strategy: Creating Value for Target Customers		Marketing for Hospitality and Tourism, Global Edition	Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu	2021	Pearson
7 Customer-driven marketing strategy: creating value for target customers		Principles of marketing	Lloyd C Harris; Philip Kotler; Gary Armstrong; Hongwei He	2020	Pearson
8 Customer-Driven Marketing Strategy: Creating Value for Target Customers		Marketing for Hospitality and Tourism	Philip T. Kotler, John T. Bowen, James Makens Ph.D., Seyhmus Baloglu	2016	Pearson
7 Customer-Driven Marketing Strategy: Creating Value for Target Customers		Principles of Marketing - Global Edition	Philip Kotler, Gary Armstrong	2015	Pearson
Chapter 7 Customer Value–Driven Marketing Strategy: Creating Value for Target Customers		Principles of Marketing	Philip Kotler, Gary ArmStrong	2018	Pearson
Creating Relationship Value (Lifetime Value of Customers)		Total Quality Management	Poornima M. Charantimath	2017	Pearson Education
Marketing: providing value to customers		Exploring business	Karen Collins	2009	Pearson Canada
Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers		Principles of marketing	Gary Armstrong; Philip J. Kotler	2015	Pearson Education, Limited
Chapter seven Customer-driven marketing strategy: creating value for target customers		Principles of marketing	Armstrong Gary M. Armstrong; Anders Parment; Philip Kotler	2017	Pearson Education, Limited
Chapter 6 Customer-driven marketing strategy: Creating value for target customers		Principles of Marketing	Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler	2018	Pearson Education Australia
Chapter 7 Customer-driven marketing strategy: creating value for target customers		Principles of Marketing (7th European Edition)	Philip T. Kotler, Gary Armstrong	2014	Pearson
Creating Value from Brands and Customers	Stewart Pearson	Building Brands Directly: Creating Business Value from Customer Relationships	Stewart Pearson	1st ed. 1996	Palgrave Macmillan UK
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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