"The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities"

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Book	Author(s)	Year	Publisher
Online Brand Communities: Using the Social Web for Branding and Marketing	Francisco J. Martínez-López; Rafael Anaya; Rocio Aguilar; Sebastián Molinillo	1st ed. 2016	Springer International Publishing
Influencer Marketing: Building Brand Communities and Engagement	Sevil Yesiloglu; Joyce Costello	2020	Routledge
The Social Structure of Online Communities	William Sims Bainbridge	2020-04	Cambridge University Press
Public Service Motivation and Civic Engagement: The Role of Pro-social Motivations in Shaping Society	Fabian Homberg; Joyce Costello	1st ed. 2019	Springer International Publishing
Social Commerce: Consumer Behaviour in Online Environments	Rosy Boardman; Marta Blazquez; Claudia E. Henninger; Daniella Ryding	1st ed. 2019	Springer International Publishing
Brand Engagement	Ian P. Buckingham	2008	Palgrave Macmillan UK
Online Communities for Doctoral Researchers and their Supervisors: Building Engagement with Social Media	Julie Sheldon; Victoria Sheppard	2021	Routledge
Social Capital and Poor Communities	Mark R. Warren, J. Phillip Thompson, Susan Saegert	2002	Russell Sage Foundation
Social capital and poor communities /	Saegert, Susan.; Thompson, J. Phillip.; Warren, Mark R.,	[2001], ©2001.	Russell Sage Foundation,
THE CERTAINTY PRINCIPLE: How to Guarantee Brand Profits in the Consumer Engagement Marketplace	Robert Passikoff	2009	authorHOUSE
The Dynamics of Social Capital and Civic Engagement in Asia	Amrita Daniere; Hy Van Luong	2012	Routledge
Online Peer Engagement in Adolescence: Positive and Negative Aspects of Online Social Interaction	Nejra Van Zalk; Claire P. Monks	2020	Routledge
Social Capital, Civic Engagement and Democratization in Kurdistan	Hewa Haji Khedir	1st ed. 2020	Springer International Publishing
Shaping communities /	Hudgins, Carter L.; Cromley, Elizabeth C.	[1997], ©1997.	University of Tennessee Press,
Role of brand-specific associations in brand extension	Susan M. Broniarczyk	1992
Contexts of Social Capital: Social Networks in Markets, Communities and Families	Ray-May Hsung; Nan Lin; Ronald L. Breiger	2008	Routledge
Diverse Communities: The Problem with Social Capital	Barbara Arneil	2006-09	Cambridge University Press
Creating Brand Cool: Brand Distinction in the Online Marketplace	Joan Abraham	2021	Routledge
Communities, Crime and Social Capital in Contemporary China	Lena Zhong; Peter Grabosky	2008	Routledge
The Role of Social Capital in Development: An Empirical Assessment	Christiaan Grootaert; Thierry van Bastelaer; Robert Puttnam	2002-08	Cambridge University Press
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Chapter	Author(s)	Book	Book Authors	Year	Publisher
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities	Jana Lay-Hwa Bowden; Jodie Conduit; Linda D. Hollebeek; Vilma Luoma-aho; Birgit Andrine Apenes Solem	The Handbook of Communication Engagement	Maureen Taylor; Kim A. Johnston	2018	John Wiley & Sons
Consumer Engagement in an Online Brand Community	Hanna Kurikko; Pekka Tuominen	Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference	Mehmet Huseyin Bilgin; Hakan Danis; Ender Demir; Meltem Ş. Ucal	1st ed. 2020	Springer International Publishing
Online Brand Communities	Cherniece J. Plume; Yogesh K. Dwivedi; Emma L. Slade	Social Media in the Marketing Context	Cherniece J. Plume; Yogesh K. Dwivedi and Emma L. Slade	2017	Chandos Publishing
The Effect of Brand Communication Style on Brand Engagement in Online Brand-Based Communities	Anaïs Gretry; Csilla Horváth; Allard van Riel	Let' s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference	Michael W. Obal; Nina Krey; Christian Bushardt	1st ed. 2016	Springer International Publishing
Social Identity and Online Brand Communities	Wilson Ozuem; Michelle Willis	Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities	Wilson Ozuem; Michelle Willis	1st ed. 2022	Springer International Publishing
Online Social Networks and Brand Communities		Consumer Behavior: Buying, Having, and Being	Solomon, Michael R	2016;2017	Pearson
Online Social Networks and Brand Communities		Consumer Behavior: Buying, Having, and Being	Michael R. Solomon	2019	Pearson
Online Social Networks and Brand Communities		Consumer Behavior: Buying, Having, and Being	Michael R. Solomon	2019	Pearson
Social media and online consumer engagement		Understanding digital marketing: marketing strategies for engaging the digital generation	Damian Ryan	2012	Kogan Page
The role of corporate vehicle museums in consumer brand engagement	BRADFORD T. HUDSON	Automobile Heritage and Tourism	Michael V. Conlin; Lee Jolliffe	2016	Routledge
11. Consumer Brand Engagement		Brand management strategies: luxury and mass markets	William D'Arienzo	2016	Bloomsbury Publishing USA
Engagement in Social Learning: Detecting Engagement in Online Communities of Practice	Enrica Pesare; Teresa Roselli; Veronica Rossano	Advances in Human Factors, Business Management, Training and Education: Proceedings of the AHFE 2016 International Conference on Human Factors, Business Management and Society, July 27-31, 2016, Walt Disney World®, Florida, USA	Jussi Ilari Kantola; Tibor Barath; Salman Nazir; Terence Andre	1st ed. 2017	Springer International Publishing
The Role of Perceived Online Social Capital in Predicting Travel Information Engagement	Junjiao Zhang; Naoya Ito; Jihong Liu	Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018	Brigitte Stangl; Juho Pesonen	1st ed. 2018	Springer International Publishing
Online sport brand communities: sport brand communities	Nick Hajli	Handbook of research on integrating social media into strategic marketing /	Hajli, Nick,		Business Science Reference, An imprint of IGI Global
Consumer Brand Bullying Behaviour in Online Communities of Service Firms	Jan Breitsohl; Holger Roschk; Christina Feyertag	Service Business Development: Band 2. Methoden – Erlösmodelle – Marketinginstrumente	Manfred Bruhn; Karsten Hadwich	1. Aufl. 2018	Springer Fachmedien Wiesbaden
The role of communities and social capital		Microeconomic impacts of institutional change in Vietnam's northern uplands: empirical studies on social capital, land and credit institutions /	Saint-Macary, Camille,
The role of communities and social capital		Microeconomic Impacts of Institutional Change in Vietnam''s Northern Uplands: Empirical Studies on Social Capital, Land and Credit Institutions.	Saint-Macary, Camille,	2014.	Peter Lang GmbH, Internationaler Verlag der Wissenschaften,
Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon	Oliver Warke; Jan Breitsohl; Joemon Jose	Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1	José Luís Reis; Eduardo Parra López; Luiz Moutinho; José Paulo Marques dos Santos	1st ed. 2022	Springer Nature Singapore
Virtual Communities and Online Social Capital	Deborah Chambers	Social Media and Personal Relationships: Online Intimacies and Networked Friendship	D. Chambers	2013	Palgrave Macmillan UK
Introducing Online Brand Communities	Wilson Ozuem; Michelle Willis	Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities	Wilson Ozuem; Michelle Willis	1st ed. 2022	Springer International Publishing
Chapter	Author(s)	Book	Book Authors	Year	Publisher

Showing 1 to 20 of 100 entries

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